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Privacy Policy

Effective Date: May 17, 2026

Optivita Health ("Clinic," "we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, share, and protect information when you visit our website, submit a form, or otherwise interact with us online. This Policy applies to information collected through the Website only; protected health information ("PHI") created or received in the course of providing healthcare is governed by our separate HIPAA Notice of Privacy Practices.

1. Information We Collect

Information you provide. We collect information you submit through contact forms, intake forms, appointment requests, newsletter sign-ups, account registration, secure messaging, surveys, and email or telephone communications. This may include your name, date of birth, email address, mailing address, phone number, health-related information you choose to share, billing information, and any other information you voluntarily provide.

Information collected automatically. When you visit the Website, our servers and third-party analytics providers automatically collect certain information about your device and visit, including IP address, browser type and version, operating system, referring URLs, pages viewed, time spent on pages, geographic region (approximate), device identifiers, and similar usage data. We collect this information through cookies, pixels, web beacons, server logs, and similar technologies.

Information from third parties. We may receive information about you from advertising and analytics partners, social media platforms (if you interact with us through them), payment processors, and from referring providers.

2. How We Use Information

We use the information we collect to:

  • Respond to your inquiries, schedule appointments, and provide healthcare services.
  • Operate, maintain, secure, and improve the Website and our services.
  • Send appointment reminders, follow-up communications, billing statements, and other transactional messages.
  • Send newsletters, promotions, or educational content if you have opted in (you may unsubscribe at any time).
  • Process payments and prevent fraud.
  • Comply with legal obligations and protect our legal rights.
  • Conduct internal analytics, research, and quality improvement.

3. Cookies and Tracking Technologies

We may use the following categories of trackers: (a) strictly necessary cookies required for the Website to function; (b) analytics cookies to understand how visitors use the Website; (c) advertising and conversion-tracking pixels where applicable; and (d) functional cookies that remember preferences. We do not knowingly use trackers on pages that are part of any patient portal or that contain PHI.

4. How We Share Information

We do not sell your personal information. We share information only as follows:

  • Service providers and vendors that perform services on our behalf, under written contracts that require them to safeguard the information.
  • Healthcare providers, laboratories, pharmacies, and other third parties involved in your care, with your authorization or as permitted by HIPAA.
  • Legal, regulatory, and law-enforcement authorities when required by law, subpoena, or court order, or to protect rights, safety, or property.
  • Successors in interest in connection with a merger, acquisition, sale of assets, or similar transaction.
  • With your consent, for any other purpose disclosed at the time of collection.

5. Your Rights and Choices

Depending on where you reside, you may have rights regarding personal information, including the right to access, correct, delete, restrict, or object to processing, and the right to data portability. Residents of California, Colorado, Connecticut, Oregon, Texas, Virginia, Utah, and other jurisdictions with comprehensive privacy laws may also have the right to opt out of targeted advertising and the sale or sharing of personal information (we do not sell). To exercise any right, contact us using the information below.

To unsubscribe from marketing emails, click the unsubscribe link in any marketing message. To stop text messages, reply STOP.

6. Children's Privacy

The Website is not directed to children under 13, and we do not knowingly collect personal information from children under 13. Patients under 18 must be accompanied by a parent or legal guardian who consents to care and to this Policy.

7. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect information from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet is 100% secure. You transmit information at your own risk.

8. Data Retention

We retain personal information for as long as needed to provide services and as required by applicable law. Medical records are retained in accordance with state and federal record-retention laws.

9. Links to Third-Party Sites

The Website may contain links to third-party websites. We are not responsible for their content or privacy practices. Review the privacy policies of any third-party site you visit.

10. International Visitors

The Website is operated from the United States and is intended for U.S. residents. If you access the Website from outside the United States, your information will be transferred to, processed in, and stored in the United States.

11. Changes to This Policy

We may update this Policy from time to time. Material changes will be noted by posting a prominent notice on the Website. Your continued use of the Website after changes take effect constitutes acceptance of the updated Policy.

12. Contact Us

Questions, requests, or concerns about this Privacy Policy may be directed to:

Optivita Health
9400 SW Beaverton Hillsdale Hwy #250, Beaverton, OR 97225
Email: care@optivitahealth.com
Phone: (503) 941-0987